You hired the team.
You're running ads.
Why can't anyone tell you
if it's working?
90 days of fractional CMO leadership — strategy, accountability, and a system that outlasts the engagement.
Book Your Discovery Call →You've built the machine. Nobody can tell you if it's running.
Money out. No clarity in.
You know what you're paying. You don't know what it's producing. Every vendor has a dashboard. None of them connect to each other — or to your revenue.
Reports full of graphs. Nothing changes.
Impressions are up. Click-through looks great. But your phone isn't ringing any differently. Reporting without accountability is just decoration.
You don't need another agency.
Agencies execute. But no one is sitting above them, holding the whole picture, making the decisions that actually move the business. That's the gap.
There's a gap between your vendors and your results.
That gap is leadership.
Most businesses at $2M–$15M have assembled the pieces — a website, an SEO agency, paid ads, maybe a social presence. What they don't have is someone who owns the strategy above all of it. Someone who knows whether the pieces are working together, whether the budget is allocated correctly, and whether the vendors are actually accountable to anything.
That's what a fractional CMO does. Not another vendor in your stack — the person who manages the stack. FoundryX comes in for 90 days, installs the operating system your marketing function has been missing, and leaves you with a system that runs with or without ongoing involvement. No dependency. No retainer you don't need. Just clarity, control, and a plan that connects to revenue.
The Marketing Leadership Sprint
Six integrated deliverables. One system.
Deep Marketing Audit
Full diagnostic of every channel, vendor, dollar, and message. Ranked by impact, not volume. You'll know exactly what's working, what isn't, and why — before we spend a dollar changing anything.
FoundryX Operating Plan
A 12-tab strategic workbook that becomes your marketing playbook for the next 12 months. Strategy, budget, KPIs, vendor accountability, calendar — all in one place. This stays with you permanently.
12 Weekly Leadership Calls
60-minute live sessions. Progress reviewed. Decisions made. No agenda theater. Every call ends with clear next steps. You'll never wonder what we're doing or why.
KPI Dashboard Installation
A real-time view of what's working — built for operators, not marketers. No vanity metrics. The numbers that actually connect to revenue, reviewed every week so decisions are never made blind.
Vendor Accountability Framework
Tools to hold your agencies and vendors to measurable outcomes. Scorecards, performance criteria, communication scripts. No more guessing whether you're getting what you paid for.
Day 90 Review + Transition Plan
Full Sprint debrief. Clear handoff. The system runs after we're done. You'll know what was built, what comes next, and exactly how to keep it running — with or without FoundryX going forward.
Let's be clear about what FoundryX doesn't do.
- Build, manage, or optimize ad campaigns
- Write content, blogs, emails, or social posts
- Design or build websites
- Train CSRs or listen to call recordings
- Implement work inside your CRM or marketing tools
- Provide unlimited async access between sessions
FoundryX is the strategic layer above your vendors — not a replacement for them. If you need execution, we'll point you to the right people. What we do is make sure every vendor you're paying is accountable to a strategy that actually serves your business.
Is This For You?
- You're a franchise operator who owns the local marketing responsibility but not the strategic leadership to make it work
- You're a home service business doing $2M–$15M in revenue
- You've been burned by agencies who execute without strategy
- You're tired of being the least informed person in your own marketing meetings
- You're ready to build a system, not just run campaigns
- You're looking for someone to run your ads or build your website
- You're under $2M in revenue and not ready for a strategic leadership investment
- You want a vendor. FoundryX is not a vendor.
Chris Vance
7 years coaching 1,250+ home service and franchise businesses on marketing strategy, demand generation, and AI-era positioning. Executive Marketing Coach at a national trades coaching organization with over 20 years of marketing leadership across agency, in-house, and fractional roles. He's worked inside the operator world long enough to know exactly where the gaps are — and how to close them fast.
Founding Client Offer
Three slots. No deadline other than when they fill. Founding clients receive preferred pricing in exchange for a detailed case study and recorded testimonial.
Prefer to split it? Two payments of $4,750 available. Total $9,500.
Price locks at $9,000 when you book your discovery call. Standard rate after founding slots fill: $12,000. No commitment required to have the conversation — engagements begin by mutual agreement.
Discovery calls are 30 minutes. Free. No pitch, no pressure — just an honest conversation about fit.
Common Questions
No deadline other than when they fill.
If you've read this far, you already know whether this is for you.