Your vendors are busy.
Your budget is live.
Who owns the strategy?
FoundryX installs the marketing leadership layer that home service and franchise operators are missing — strategy, accountability, and a system that runs after we're done.
There's a gap between your vendors and your results.
That gap is leadership.
Most businesses at $2M–$15M have assembled the pieces — a website, an SEO agency, paid ads, a social presence. What they don't have is someone who owns the strategy above all of it. Someone who knows whether the pieces are working together, whether the budget is right, and whether the vendors are actually accountable to anything.
FoundryX is not an agency. We don't execute campaigns, build websites, or manage your ad accounts. We are the strategic layer above your vendors — the fractional CMO who makes sure everything they do serves a plan that connects to your revenue.
Strategy
A clear marketing plan tied to your revenue goals. Channel allocation, messaging hierarchy, offer architecture — built for your business, not a template.
Accountability
KPI dashboards, vendor scorecards, and weekly leadership calls that keep everyone — including your agencies — answerable to results.
A System That Stays
Everything we build stays with you. The Operating Plan, the dashboards, the frameworks — your marketing function keeps running after the engagement ends.
Two Ways to Start
Marketing Diagnostic
A comprehensive audit of your marketing presence delivered via Loom video within 48 hours. The fastest way to know exactly where you stand — and what to fix first.
- Five areas scored — your FoundryX Marketing Score out of 25
- Every channel, vendor, and dollar evaluated
- Top three problems ranked by revenue impact
- Top three fixes — specific and actionable
- One clear priority action to take this week
- Delivered within 48 hours for $79
Marketing Leadership Sprint
90 days of fractional CMO leadership — strategy, accountability, and a marketing operating system installed and running by Day 90.
- Deep Marketing Audit across every channel and vendor
- FoundryX Operating Plan — your 12-month marketing playbook
- 12 Weekly Leadership Calls — decisions made, no agenda theater
- KPI Dashboard built for operators, not marketers
- Vendor Accountability Framework — scorecards and performance criteria
- Day 90 Review and Transition Plan — the system runs after we're done
Built for Operators, Not Marketers
Multi-Unit Franchise Owners
You own the local marketing responsibility but not the strategic leadership to make it work. Corporate gives you brand standards. Your vendors give you reports. Nobody gives you a plan. FoundryX fills that gap.
Home Service Businesses $2M–$15M
You've outgrown vendor-led marketing but you're not ready for a full-time CMO. You need strategic leadership without the overhead. FoundryX is that layer.
PE-Backed Portfolio Companies
Private equity moves fast and marketing functions often lag behind. FoundryX installs structure, accountability, and strategic direction quickly — without the cost or timeline of a full-time hire.
Operators Ready to Scale
You have the team, the capacity, and the ambition. What you need is a marketing strategy that can actually carry the weight of growth — not more vendors running in parallel without direction.
Chris Vance
7 years coaching 1,250+ home service and franchise businesses on marketing strategy, demand generation, and AI-era positioning. Former Executive Marketing Coach at a national trades coaching organization.
20+ years of marketing leadership across agency, in-house, and fractional roles. Platform presenter at national industry events. He's worked inside the operator world long enough to know exactly where the gaps are — and how to close them fast.
Not sure where to start?
Start here.
The $79 Diagnostic gives you a clear picture of exactly where your marketing stands — ranked by impact, not volume. Most people know within 48 hours whether they need a Sprint.