The Marketing Diagnostic — Foundry X
For the Home Service Business Owner Who's Done Guessing

You Hired The Team.
You're Running Ads.
Why Can't Anyone
Tell You If It's Working?

You're spending real money on ads, leads, and a website. But you can't tell what's actually driving calls — or whether any of it is worth what you're paying. The Marketing Diagnostic tells you exactly where the leaks are and what to fix first. Plain language. 48 hours.

Get My Diagnostic
$79 · One time · No subscription Delivered in 48 hours. Full refund if it's not worth it.
$79
The Marketing Diagnostic A full audit of what's working, what's wasting, and exactly what to fix first.
Sound Familiar?

Most home service owners are running their marketing on gut feeling and hope — and paying for it every single month.

  • You're spending on ads but have no idea which ones are actually bringing in jobs — or if the leads are even worth the cost.
  • Your Google Business Profile is live, but you're not sure if it's sending customers to you or to your competitors.
  • You hired a marketing company. Their monthly report is full of graphs that don't explain why revenue didn't move.
  • Your website looks fine to you, but your close rate tells a different story — and nobody ever warned you about that gap.
  • You've boosted a post or two. You're not proud of it. You did it anyway because you didn't know what else to try.
  • Someone told you to "just do more content." You run a business. You don't have time for that.

This isn't a marketing problem. It's an information problem. You can't fix what you can't see. The Diagnostic gives you the visibility to make real decisions.

Why Listen to Me

I didn't learn this at a marketing conference. I learned it inside the businesses.

I've spent years leading marketing for home service companies — hands-on, inside operations, building the systems that actually moved revenue. I've seen restoration companies spending thousands on ads that sent leads to a landing page that drove everyone away. I've seen garage door businesses with solid reputations completely invisible in local search because their Google presence was broken. I've seen lawn care companies paying two vendors for overlapping work and getting credit for none of it.

I built Foundry X because great operators deserve straight answers — not agency reports designed to justify invoices. The Marketing Diagnostic is how we start.

10+ Years leading marketing for home service companies
48hr Turnaround. No waiting weeks for a strategy deck.
$79 One-time. Less than most service calls. More useful.
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What You Get

The Marketing Diagnostic

A structured review of how your marketing is actually performing — broken into plain language with a clear priority list for what to do next.

01
The Money Map
Every active marketing channel — what you're spending, what it's likely generating, and whether the math makes sense. You'll see clearly where your budget is working and where it's evaporating.
02
Visibility Check
How you show up in local search — Google Business Profile, map pack rankings, review velocity. If customers can't find you, nothing else matters. This tells you exactly where the gaps are.
03
Lead-to-Job Leak Analysis
Where are you losing jobs you should be winning? We trace click to call to booked job and find the friction. Most companies lose 20–40% of viable leads between the ad and the calendar. This shows you where yours go.
04
Competitor Snapshot
What your top two or three local competitors are doing differently in their marketing — and whether it's actually working or just looks like it is. Know the field you're playing on.
05
Your Priority Action List
Not a 40-page report. Not a generic checklist. A ranked list of the 3–5 moves with the most impact on your revenue right now — prioritized by effort and payoff so you know exactly where to start Monday morning.
What You'll Receive

A Real Look at Your Diagnostic

Sample FX Marketing Diagnostic Scorecard

Sample diagnostic shown. Client details anonymized.

How It Works

Three Steps. 48 Hours. Done.

→ 01
Pay & Answer 10 Questions

After checkout you get a short intake form — 10 questions about your business, your current marketing, and what's keeping you up at night. Takes 10 minutes. No tech knowledge required.

→ 02
We Do the Work

We run your channels, local presence, website, and competitive landscape through a structured review. No offshore team. No automated generator. Real eyes on your actual business.

03
You Get Clarity

Within 48 hours your Diagnostic lands in your inbox. Clear sections. Plain language. A priority list you can act on — not a presentation you need someone to explain to you.

Questions You're Probably Asking

Let's Get Ahead of It.

"Is this just going to tell me to spend more money on marketing?"
No. The point is to tell you whether what you're already spending is working — and where to cut, shift, or double down. Some diagnostics result in recommendations to spend less, not more. The goal is efficiency, not your credit card number.
"I've been burned by marketers before. Why is this different?"
Because there's no retainer pitch at the end. The Diagnostic stands alone. It's $79, it's yours to take anywhere — including to someone who isn't me. If it's not worth the money, I'll give it back. No questions.
"$79 seems too cheap. What's the catch?"
The catch is that it's a diagnostic, not a done-for-you overhaul. This gets you clear on the situation first — so whatever you do next is based on actual data, not guesswork. The price makes the decision easy. That's the point.
"I don't have time to deal with this right now."
Ten minutes on an intake form. Then 48 hours of us doing the work. You'll spend more time than that on a service estimate today. The question isn't whether you have time — it's whether you can keep operating blind.
"What if my marketing is already fine?"
Then you'll know that with certainty instead of hoping it's true. If everything checks out, you'll have a benchmark to measure against going forward. Most owners who think they're fine find one or two leaks that are costing real money.
What Owners Are Saying Customer testimonial
Ready to Stop Guessing?

You're Already
Paying for Marketing.
Find Out If It's
Actually Working.

The Marketing Diagnostic is $79. You spend 10 minutes. We deliver clarity in 48 hours. If it doesn't pay for itself in what you learn, I'll refund every dollar. No back-and-forth. No fine print.

Get My Diagnostic for $79 100% money-back guarantee. If you don't find it valuable, you pay nothing.